HOW TO BEST DEVELOP YOUR BLOG CONTENT STRATEGY EASILY
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General
1. Creating A Content Strategy Might Sound Like Complex and Time Consuming But It is Really Not. A Strategy Is Really Just An Actionable outline Plan For All The Things You have Already Figured Out. Analyze the following points:
a. If You Know Your Niche And Understand Your Why.
b. If You Know Your Ideal Reader And What They are Looking For.
c. If You Know The Value You Want To Give Them And Your Unique Angle.
2. Then Creating A Content Strategy Is As Easy As Solving Your Readers Most Pressing Challenges. Better Yet, Having A Content Strategy Will Help You When You are Feeling Unmotivated, When You Do not Know What To Write About Or When You are Thinking About Giving Up On Your Blog.
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3. How To Put A Basic Blog Content Strategy Together:
a. Define Goal For Your Blog.
b. Is It To Drive Traffic And Get Readers?
c. What Do You Want To Achieve With Your Blog Content?
d. To Get Them To Download A Book You Wrote Or Some Other Resource?
e. To Get People To Sign Up For Your Email Newsletter?
4. This Goal Might Change As You Start To Build Your Blog But It is Still Important To Know It Early On. Once You Understand Your Bigger Goal, That Is Why You Choose To Learn How To Start A Blog. We Can Start To Define The Mini Wins That Will Help You Get There.
Get To Know Your Readers
5. Your Readers Determine Whether Or Not Your Blog Is Successful. And To Write For Them. You Need To Really Understand Them As To Which Is Why It Helps If You are Also Writing For Yourself. I am A Firm Believer That You Write Your Blog Posts For, Is Equally As Important As What You Write About. In A Lot Of Cases, You are Going To Be Your Ideal Reader, Which Makes This Whole Process Easier. But In Almost Every Case, It is Useful To Do A Bit Of Research Around The Audience You are Writing For.
6. To Start, You Want To Think About The Demographics And Psychographics Of Your Ideal Audience:
a. Demographics. The Quantitative Traits Of Your Readers. Think, Age, Gender, Location, Job Title Etc.
b. Psychographics. The More Unmeasurable Traits Like Values, Interests, Attitude, And Belief Systems.
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7. When It Comes To Actually Deciding What You are Going To Write About, It's Good To Have A Few Guiding Topics That You Refer Back To. These Pillars Are The Foundation That Holds Up The Rest Of Your Blog. Having A Few Set Pillars Like This, Helps Keep Your Blog Focused. It Also Gives You A Lense And A Voice That You Can Write From. For Ex, If You're Starting A Health Related Blog, Your Pillars Might Be - Health Tips And Tricks.
Brainstorm Blog Post Ideas And Use Keyword Research
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8. The Good News Is You Can Honestly Write Whatever You Want. This Is Your Blog After All And One Of The Major Benefits Of Learning How To Start A Blog For Yourself, It's Your Platform To Speak And Share. If You're Interested In Starting A Blog, You Probably Have A Lots Of Ideas For Posts You Want To Write. Sometimes Running A Blog Is Harder Than It Seems. And It Can Be Incredibly Hard When You Run Out Of Ideas, Especially When You're Writing About Topics You are Passionate About. This Is Where A Simple Editorial Calendar Is So Important. This Is Just A Basic Document To Fill Out That Means You will Always Know What You are Writing Next And Frees You Up To Spend More Time On The Fun Of Actually Putting Posts Together.
How To Start A Blog Keyword Research
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9. Brainstorm Topics And Terms And Write Them All Down Start By Writing Down As Many Ideas Or Keywords That You Can. Aim For Things You Know Your Ideal Audience Would Find Valuable. What Questions Are They Asking? Where Do You Have Expertise And Can Help Fill In The Blanks? Use A Keyword Research Tool To Gather Even More Ideas.
10. Let's Use A Keyword Explorer Tool Like Google Keyword Planner To Help Us Fill It Out. These Tool Basically Just Show You Terms And Topics Related To The Ones You have Already Come Up With As Well As How Much Traffic Those Terms Are Getting. We have hand picked the best keyword research tools that we have personally used for our own projects. We will show you few of them and how to properly use them to do your own keyword research like a pro.
Blog Post Ideas
11. Coming up with the best blog post ideas that will bring the right kind of readers to your blog is a challenge for many bloggers, marketers and website owners. But landing on the right blog post ideas does not need to be so difficult. If you are looking for inspiration on how to come up with your best blog post ideas that will actually bring more of your target readers, then you are in the right place. Blogging remains one of the most powerful ways to connect with your audience and drive them to action today making the blog post ideas you choose to pursue and spend your limited time & financial resources on, extremely important.
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a. SEMRush is one of the best SEO Tools on the market. It is the complete SEO suite with tools to perform organic research, paid advertising research, keyword research, and in-depth competition analysis.To get started, simply go to SEMRush website and enter a keyword or your website URL.
b. You will see an overview of the keyword you entered showing search volume, CPC for paid advertising, and number of search results. Scroll down a little and you will see an overview of keywords matches and related keywords. You can click on the view full report button to explore the complete lists or export them to a CSV file.
c. Scroll down further and you will see the list of top search results for the keyword you entered. You can click on each of these links to view full report which will help you understand why these pages rank for these keywords. You can also use their new ‘Keyword Magic Tools 'which gives you faster access to broader keyword research on related terms. You can click on the add button next to a keyword to add them into keyword analyzer.
d. Once you have figured out the best keywords with highest search volume, the next step would be to analyze competition for those keywords. Click on the links already ranking for those keywords to see a detailed analysis.
e. You will be able to see the backlinks for that particular URL, other keywords that page rank for, and how much search traffic it gets. Overall, SEMRush is the best keyword research tool on the market. It not only gives you keyword ideas, it also helps you find out how you can rank for those keywords.
Clump Similar Ideas Together
12. Put Your Ideas In A Spreadsheet And Prioritize. Let us Get This List A Little More Organized Now. Start A Spreadsheet And Include Your Keyword, Estimated Search Volume, Difficulty And Opportunity. Looking At All These, Assign A Priority To Each One Either. Outline Content That Hits All Key Needs. Take Your Top Priorities And Set Deadlines For Them. Fits Your Content Pillars, Are Genuine Needs Of Your Readers And Have Some Potential To Drive Traffic To Your Website In The Long Run. If I'm Still Left Needing More Blog Post Ideas, I'll Turn To Even More Creative Tactics LIKE :
a. Asking My Existing Readers What Challenges They Are Facing And What They Want To Hear Most From Me.
b. Doing More Quote Roundup Series Style Posts That Don't Require A Lots Of Original Thought And Effort.
c. Chatting With Fellow Bloggers In My Space And Brainstorming Fresh Ideas With Them.
d. Taking A Look Through My Most Successful Posts To See Which Topics And Tones Of Voice My Readers Liked Most.
e. Talking About Specific Lessons I've Recently Learned Or Experiments I've Launched On My Blog.
f. Reflecting On Both The Mistakes I've Recently Made And The Tactics That Are Working Today And Why?
13. What is Important To Keep In Mind When Deciding How To Prioritize Which Posts You Should Write First And/Or Last, Is How Much Potential Traffic You Could Stand To Drive From Eventually Ranking Well In Organic Search For That Topic. This Goes Back To Consistently Doing Keyword Research Before Even Starting To Write A New Article. Not Only Does It Ensure You will Have The Opportunity To Eventually Monetize Your Traffic But It Validates That Other People Out There In The World Actually Want To Consume Content On The Subject At Hand.
Map Out The Content
14. Map Out The Content You are Going To Create Before Launching Your Blog. Before You Launch Your Blog, You Might Want To Have A Bit Of Content Already Ready To Go. But If You Have A Decent Sized Audience On A Social Network That You Plan On Alerting Once Your Blog Launches. You Never Know If Your First Post Might Blow Up And Go Viral. In That Case, You will Want To Have At Least A Game Plan To Engage The New Readers You Get.
15. Even Just A Post Or Two Under Each Of Your Major Content Pillars Is Definitely Enough But If Writing Comes Easily To You, It's alright. To Do A Little More. It is Always Better To Start Small And Grow Consistently. You will Learn More About Your Audience, Your Process, And What Works Well As You Write And Publish More. And Lastly, Remember To Have Fun And Be Interesting. If You Picked A Niche That You Care About, Remember Why You Care About It. People Want To Hear Your Voice And Your Take On Things. That is How Your Blog And Your Content Will Stand Out In The End.
Best Content Strategy And Management Tools
16. Putting Together A Blog Content Strategy And Sticking To It Can Be A Bit Daunting At First. Luckily, There Are Lots Of Fantastic Tools To Help You Stay Organized, Motivated And On Track. Here Are A Few Of My Favorites:
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a. Google Docs (Free). Google Docs brings your documents to life with smart editing and styling tools to help you easily format text and paragraphs. Choose from hundreds of fonts, add links, images and drawings. All for free. Google Docs brings your documents to life with smart editing and styling tools to help you format text and paragraphs easily. Choose from hundreds of fonts, then add links, images and drawings.
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b. Google Calendar (Free). Google Calendar is a time management and scheduling calendar service developed by Google. It became available in beta release April 13, 2006. In general, release in July 2009, on the web and as mobile apps for the Android and iOS platforms. Google Calendar allows users to create and edit events. Reminders can be enabled for events with options available for type and time. Event locations can also be added and other users can be invited to events. Users can enable or disable the visibility of special calendars including Birthdays, where the app retrieves dates of births from Google contacts and displays birthday cards on a yearly basis. A country specific calendar that displays dates of special occasions. Over time, Google has added functionality that makes use of machine learning including Events from Gmail'.
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c. Trello (Free). Trello lets you work more collaboratively and get more done. Trello boards, lists and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way. Whether it's for work, a side project or even the next family vacation - Trello helps your team stay organized.
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d. Airtable (Free Limited With Paid Upgrades). Airtable is a modern cloud based relational database with a simple spreadsheet approach that can help you organize almost any data. It allows collaboration so you can work on a database with your coworkers. It syncs across devices via browser and mobile apps to keep the data up to date. If you are familiar with Microsoft Access on Windows or Filemaker Pro on Mac, then you will have nothing to worry about because Airtable should be easier to use. For those who are new to the database concept, Airtable provides you with step by step . Spreadsheet is one of the must have tools for today's working environment. People use it to organize anything and everything from the simple two column shopping list to the complicated 'multi sheet' 'multi file' company budget. But at least one usage does not go well with a spreadsheet, data organization. A better solution to manage and organize complex data is using a database. The reason why many spreadsheet users do not want to touch a database is the "scary and complicated".
17. People Prefer Using A Combination Of Google Docs And Trello To Manage Their Content Pipeline. After I Decide An Article Is Approved In My Editorial Process, It Does Make It''s Way Into My Editorial Calendar Google Sheet.
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Steps to Build Content Marketing Strategy in 2019
Define Your Content Marketing Goal
18. Before you look at what you are going to create, you need to answer why you are making it. Understanding your goal early on will guide other important decisions as you develop your content marketing strategy. Essentially, attracting new readers through clever blog post ideas/ contents, then converting them into email subscribers who can later be warmed into paying customers as the rest of the marketing team works to build relationships and make money blogging.
Research and Understand Your Audience
19. Once you have a clear connection to why you are making contents, the next step in building out your content marketing strategy is to understand exactly who is going to see, hear, or watch the content you create. Effective content is not produced in a vacuum from a list of topics you personally want to write or talk about. It is made out in the open with the involvement, feedback, and direction of your audience. The best content marketing strategy is designed to answer the most pressing questions your target audience has.
20. It is time to move from the tactical to the technical part of your content marketing strategy. If you have not set up a blog or found a place to host the content you are going to create, now is the time. Choice is Yours. However, I'm personally biased towards starting from your own blog domain from day one. I strongly recommend new startup to light their contents with a Wordpress Powered Blog.
21. There has never a bad time to reevaluate your content marketing strategy and shift gears if something is not working. If you have content already published, through it and see if it fits into your new content marketing strategy. Suppose, if you are building a finance blog, your core content pillars might be as follows:
a. Finance basics.
b. Personal finance tips and tricks.
c. Industry news and what it means to you.
d.Interviews and stories about people who found financial freedom.
Start Building an Email List and Know Best Use
22. Email lets you communicate directly to your subscribers and gets you into their inboxes where so many of us spend countless hours each week. Starting early with list building is a great way to amplify the content you are creating. An email service provider (ESP) allows you to send emails, build and maintain your subscriber list, and check reports and analytics on how your campaigns are doing. An ESP will also make sure your emails stay out of spam folders, keep your list healthy and in check, and make sure you are adhering to all relevant laws around emails.
Brainstorm Content Ideas and Use Keyword Research
23. Find what your audience is looking for. You probably have a lot of ideas for posts you can write or videos you can film at this point. However, that initial excitement can wear off quickly when other things get in the way. For your content marketing strategy to be successful, you need to make sure you stay strategic in what you are creating and avoid falling into the trap of simply reacting.
Use Social Media to Promote Your Content
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24. It is pretty much impossible these days to separate your content marketing strategy from your social media strategy. Social media has become an integral part of getting your content in front of the right people. But you need to do more than just post to You Tube and Twitter once or twice.
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Use Paid Ads to Get Extra Eyes on Your Content
25. These days, a lot of social media platforms are moving to a 'pay to play' model. If you have a huge following and great engagement, you have got to pony up some ad dollars to get.
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HOW BEST TO BUILD A BLOG POST IN CONTENT MARKETING
26. Top Explanations as to How Build a Blog Post in Content Marketing are enumerated below:
Start With an Outline
27. Start with just a skeleton of what you want to say. This means having a few lines for your intro and why people should care about your topic.
Add Details
28. These are the details, the statistics, quotes, images, or case studies. Use Google to find statistics around your topic And when you link out to studies or references, these are great people to reach out to later on.
Write Best and Great Headline
29. The last and almost most important part of writing is your headline. You only click on things that catch your eye when you are scrolling through social media. Your audience is the same. There are great resources on writing headlines on Copyblogger and Quicksprout.
One-up the Competition
30. At this point, you have got a good post but not a great one. Take the next step and see what the competition is doing.
Add an Effective Featured Image
31. People love images and adding a featured image before the post has been shown to give you 18% more clicks, 89% more favorites and 150% more retweets on Twitter alone. Check out sites like Unsplash for better than stock photos and then use a tool like Canva to add extra elements like text or icons.
Videos in Your Content Marketing Strategy
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32. According to recent research, 51 Percentage of marketing professionals worldwide name video as the type of content with the best ROI while social video generates 1200 Percentage more shares than text and images combined.
NOTES:
26. I Intend To Love Making Creative, Interesting And Learning Videos. My Channel/ Facebook Pages/ Blogs Stands Out In Terms Of Quality Programming, Makes An Entertaining And Profoundly Moving Case For Creating An Educational System. I Continually Search For Light. I Like To Feel That My Creation Is A Light That Shines, Illuminating The Way; Clarifying Intricate Issues, Inspiring And Motivating The Hearts And Minds Of All Human Being. By Watching My Contents/ Videos, You Can Learn The Appropriate Solution Of Integral Life Problems And Family Friendly Entertainment.
27. I Also Like To Put My Active Effort To Give A Deep Insight And Detail Analysis On The Famous Speeches And Interesting Books Of The World To Enhance The Knowledge As Well As Wisdom Of Every Human Being Of The World. Let Us All Work Together To Teach Each Other So That We Can Fulfill Our Earnest Desire To Leave A Better A Planet For Future Generations.
28. I Like To Put A Humble Submission To All — Please Subscribe, Like, Share And Comment On My Contents That I Create To Help All Who Need. Be Confirm, You Won’t Be Disappointed.
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Major (R) Md Lutful Huda
Editor In Chief
Crime And Justice Journal
Major (R) Md Lutful Huda
Editor In Chief
Crime And Justice Journal
Major (R) Md Lutful Huda
Editor In Chief
Crime And Justice Journal
Why i put more emphasis on videos in my Content Marketing Strategy because According to recent research, 51 Percentage of marketing professionals worldwide name video as the type of content with the best ROI while social video generates 1200 Percentage more shares than text and images combined-------
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